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Use case

Subscription renewal reminders

Hey Teo helps subscription businesses execute renewal workflows with clearer timing, ownership, and follow-through.

How this helps

Renewals are won in the 30 to 90 days before the date, not the day of. Hey Teo helps teams operationalize renewal touchpoints without spreadsheet chaos.

  • Coordinate renewal outreach by segment and risk.
  • Automate reminder cadence for payment and contract steps.
  • Track expansion conversations as part of renewal workflows.
  • Reduce surprise churn from missed touchpoints.

How to implement

  1. 1

    Define renewal timeline

    Set when outreach begins for monthly vs annual plans.

  2. 2

    Assign account ownership

    Make renewal actions visible to CS and leadership.

  3. 3

    Review renewal risk weekly

    Focus on accounts with usage or payment signals.

Frequently asked questions

Does this handle dunning?

It supports operational follow-up workflows; billing system behavior depends on your stack.

B2B vs B2C?

Workflows can be tuned for either; segmentation is key.

Can we personalize outreach?

Yes. Templates and rules should reflect segment and contract value.