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Tool playbook

Instagram DM lead triage

Hey Teo helps businesses respond to Instagram DM leads faster with repeatable triage and follow-up workflows.

How this helps

Social leads convert when response time is fast and consistent. Hey Teo helps teams operationalize DM workflows instead of treating them as a side inbox.

  • Prioritize new DM inquiries by intent and value.
  • Draft fast first responses while preserving brand voice.
  • Hand off qualified leads to email or CRM with context.
  • Prevent hot leads from stalling in unread messages.

How to implement

  1. 1

    Define DM categories

    Separate pricing, support, partnership, and spam patterns.

  2. 2

    Set SLA targets

    Aim for fast first-touch on high-intent messages.

  3. 3

    Review weekly DM leakage

    Fix bottlenecks in routing and staffing.

Frequently asked questions

Does this post content for me?

No. This workflow focuses on operational response and follow-up, not content publishing.

Can multiple people manage DMs?

Yes. Handoffs and ownership rules are part of the workflow design.

Is this only for ecommerce?

No. Any business that receives leads via Instagram can benefit.